Blockchain has the potential in ensuring or restoring faith in brands. Brand mistrust is at an all-time high, and marketers can use blockchain to build trust.
At VeriDoc Global we want you to look at how blockchain applications and platforms can affect consumer-brand relationships, building on consumer brand trust using blockchain technology. VeriDoc Global is in a position to be able to draw upon a number of real-life examples of blockchain adoption.
Blockchains unique features can impact on various areas of interest for strategic brand management, such as the adoption of digital currencies, brand storytelling, along with the use of blockchain-enabled loyalty programmes. Expanding the role of intermediaries in online advertising, brand transparency and trust for brands in marketplaces.
VeriDoc Global has developed a solution that involves embedding a QR code on an item with a unique digital hash inside the QR code. The hash holds a string of information that is then placed on the blockchain network for security, verification and most important end user validation. Using a QR code reading app, customers can scan the QR code on the item once it has been delivered to them to verify the authenticity of items.
Throughout the shipping process, the QR code can be updated with information verifying when and where the product has changed hands. Using any QR code reading app, scan the QR code on the pharmaceuticals and the app will show you the true document produced by the issuer. This allows you to compare and see if the pharmaceuticals is an original or a fake.