Blockchain has the potential in ensuring or restoring faith in brands. Brand mistrust is at an all-time high, and marketers can use blockchain to build trust.
At VeriDoc Global we want you to look at how blockchain applications and platforms can affect consumer-brand relationships, building on consumer brand trust using blockchain technology. VeriDoc Global is in a position to be able to draw upon a number of real-life examples of blockchain adoption.
Blockchains unique features can impact on various areas of interest for strategic brand management, such as the adoption of digital currencies, brand storytelling, along with the use of blockchain-enabled loyalty programmes. Expanding the role of intermediaries in online advertising, brand transparency and trust for brands in marketplaces.
Data is immutable on blockchain and can’t be breached via an attack on a single server or database.
Governments and businesses know exactly when and where the goods have changed hands.
Increases the speed in which problems can be identified and products can be recalled.
VeriDoc Global has developed a solution that involves embedding a QR code on an item with a unique digital hash inside the QR code. The hash holds a string of information that is then placed on the blockchain network for security, verification and most important end user validation. Using a QR code reading app, customers can scan the QR code on the item once it has been delivered to them to verify the authenticity of items.
Throughout the shipping process, the QR code can be updated with information verifying when and where the product has changed hands. Using any QR code reading app, scan the QR code on the pharmaceuticals and the app will show you the true document produced by the issuer. This allows you to compare and see if the pharmaceuticals is an original or a fake.
Manufacturer creates an item.
VeriDoc Global generates a QR code that contains a unique hash value with information about the item.
VeriDoc Global generates a PDF from the new document and stores this on the client’s secured server.
The information is placed on the blockchain.
VeriDoc Global populates a database with the unique hash value, blockchain transaction (to preview the original International Health Care Card).
Manufacturer creates an item.
VeriDoc Global generates a QR code that contains a unique hash value with information about the item.
VeriDoc Global generates a PDF from the new document and stores this on the client’s secured server.
The information is placed on the blockchain.
VeriDoc Global populates a database with the unique hash value, blockchain transaction (to preview the original International Health Care Card).
Item is scanned using any QR code reader.
User is redirected to a secure VeriDoc Global webpage that displays the unique hash value, original International Health Care Card.
User validates the authenticity of the International Health Care Card by visual inspection.
User may validate the unique hash value on the blockchain and verify that the hash values are identical.
The QR code can be updated with additional information showing that a person has less points available on their driver’s licence due to speeding offences (optional).
Item is scanned using any QR code reader.
User is redirected to a secure VeriDoc Global webpage that displays the unique hash value, original International Health Care Card.
User validates the authenticity of the International Health Care Card by visual inspection.
User may validate the unique hash value on the blockchain and verify that the hash values are identical.
The QR code can be updated with additional information showing that a person has less points available on their driver’s licence due to speeding offences (optional).